Privacy Policy

Last Updated: April 2026
1. Introduction
Welcome to Find My Smell ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you use our fragrance personality quiz at findmysmell.com.

2. Information We Collect

2.1 Information You Provide
When you take our quiz, we may collect:
- Quiz responses (your preferences, lifestyle patterns, emotional preferences),
- Email address (if you choose to receive newsletters),
- Name (optional).

2.2 Information Collected Automatically
When you visit our website, we automatically collect:
- IP address,
- Browser type and version,
- Device information,
- Pages visited and time spent on our site,
- Device fingerprint data (browser attributes, hardware configuration) collected via FingerprintJS for deduplication purposes — to prevent the same device from submitting multiple quiz responses and skewing our dataset;
- Referring website.

3. How We Use Your Information
We use your information to:
- Provide personalised fragrance recommendations based on your quiz responses,
- Improve our quiz algorithm and user experience,
- Send you additional your quiz results (if you provided an email address),
- Analyse website traffic and user behaviour,
- Comply with legal obligations.

Legal Basis for Processing (GDPR Art. 6) We process your personal data on the following legal bases: Consent — quiz responses, cookies, and email communications (if collected). You may withdraw consent at any time by contacting us at contact@findmysmell.com or adjusting your browser cookie settings. Legitimate interest — aggregated psychographic and demographic analysis for fragrance market research, website security, and fraud prevention. Legal obligation — where processing is required to comply with applicable laws.

4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website.
Automated Processing & Profiling Our quiz uses automated processing to assign you a fragrance archetype based on your responses. This profiling is not used to make decisions that produce legal or similarly significant effects on you. It is used solely to generate a personalised fragrance recommendation. You have the right to request human review of any automated result by contacting us at contact@findmysmell.com.

4.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how you use our site.

4.2 Types of Cookies We Use
Essential Cookies:
Necessary for the website to function properly (e.g., remembering your quiz progress)
Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
Affiliate Tracking Cookies: Track product recommendations and purchases made through our affiliate links (see Section 5)

4.3 Managing Cookies

You can control and manage cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website. To learn more about managing cookies, visit www.allaboutcookies.org.

5. Affiliate Marketing Disclosure
Find My Smell participates in affiliate marketing programs. When you click on product recommendations and make a purchase, we may earn a commission at no additional cost to you.

5.1 Affiliate Partners
We work with the following affiliate networks and retailers:
- Awin (including merchants like Cult Beauty, Douglas, and others),
- CJ Affiliate (including Notino and other fragrance retailers),
- Individual brand affiliate programs.

5.2 Affiliate Tracking
Our affiliate partners use cookies to track your clicks and purchases.
These cookies:
Identify that you came from our website,
Track whether you made a purchase,
Typically expire within 30 days,
Do not collect personally identifiable information.

For more information on how our affiliate partners handle data, please review their privacy policies: Awin Privacy Policy and CJ Affiliate Privacy Policy.
6. Data Sharing
We do not sell your personal data. We may share your information with:
- Affiliate Networks: When you click on product links, affiliate networks receive anonymized tracking data to process commissions;
- Service Providers: Third-party services that help us operate our website (e.g., web hosting, email services, analytics);
- Business Insights Partners: Aggregated, anonymised psychographic and demographic data (trends, preferences, archetype distributions, geographic patterns) may be shared with fragrance brands for market research purposes. Individual user information is never identified or shared;
- Legal Compliance: When required by law or to protect our rights.

Data Processors
We use following third-party data processors who may access your data solely to provide services on our behalf:
Webflow Inc. — website hosting (USA). Webflow Privacy Policy
Google LLC — data storage via Google Sheets, Google Analytics (USA). Google Privacy Policy
Cloudinary Ltd. — media hosting (USA). Cloudinary Privacy Policy
FingerprintJS Inc. — device fingerprinting for deduplication purposes (USA). FingerprintJS Privacy Policy
All processors operate under GDPR-comliant dat processing agreements.

7. Data Retention
We retain your information as follows: Quiz response vectors (your full set of scored answers): retained for a maximum of 3 years from the date of submission, after which they are permanently deleted or fully anonymised. Aggregated, anonymised psychographic data (trends, archetype distributions, demographic patterns): retained indefinitely for research and market intelligence purposes. This data cannot be linked to any individual user. Cookie and analytics data: retained in accordance with the policies of our third-party providers (typically 13 months for Google Analytics). Device fingerprint data: retained for a maximum of 12 months for deduplication purposes, then automatically deleted. You may request deletion of any data associated with a contact you have provided by emailing contact@findmysmell.com.

8. Your Rights (GDPR)
If you are located in the European Union, you have the following rights:
- Right to Access: Request a copy of your personal data,
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data,
- Right to Restrict Processing: Limit how we use your data,
- Right to Data Portability: Receive your data in a structured format,
- Right to Object: Object to certain types of processing,
- Right to Withdraw Consent: Withdraw consent for data processing at any time.

For anonymous quiz responses: Quiz responses submitted without contact information are stored anonymously and cannot be linked to individual users. Once submitted anonymously, we cannot identify, access, or delete specific user data as it is not associated with any personal identifiers.

To exercise any of these rights (if you have provided contact information), please contact us at contact@findmysmell.com.

Supervisory Authority
You have the right to lodge a complaint with your local data protection authority. In France, this is the Commission Nationale de l'Informatique et des Libertés (CNIL):Website: www.cnil.fr Address: 3 Place de Fontenoy, TSA 80715, 75334 Paris Cedex 07

9. International Data Transfers
Your information may be transferred to and processed in countries outside of your country of residence, including the United States of America and United Kingdom, where our service providers are located. We ensure appropriate safeguards are in place to protect your data in accordance with GDPR requirements. Where your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission under Article 46 GDPR. For more information on the safeguards in place, please contact us at contact@findmysmell.com.

10. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Privacy Policy
We may update this privacy policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us
If you have any questions about this privacy policy or our data practices, please contact us:
Email: contact@findmysmell.com
Website: findmysmell.com

14. Cookie Consent
By using our website and clicking "Accept" on our cookie banner, you consent to our use of cookies as described in this privacy policy. You can withdraw your consent at any time by adjusting your browser settings or using our cookie preference center.

15. Glossary
The following terms are used in this privacy policy: Archetype — A fragrance personality profile assigned to you at the end of the quiz (for example: CEO, HUG, JAPAN, SUMMER). Your archetype is based on the pattern of your quiz responses and is used solely to generate your personalised fragrance recommendation. Psychographic data — Information about your personality traits, preferences, lifestyle patterns, and emotional responses, as revealed through your quiz answers. This type of data goes beyond basic demographics (age, location) to describe how and why you make choices. Score vector — The full numerical record of your quiz responses across all questions and answer options. Rather than storing only your winning archetype, we store the complete set of scores, which provides richer data for research and recommendation accuracy. Score vectors are stored anonymously and cannot be linked to you personally. Deduplication — The process of identifying and filtering out duplicate quiz submissions from the same device, to ensure the integrity of our dataset. This is done using device fingerprint data via FingerprintJS and does not involve collecting personally identifiable information. Aggregated data — Data that has been combined and summarised across many users so that no individual can be identified. For example: "40% of users in Europe selected the JAPAN archetype." This is the form in which we share insights with fragrance industry partners.

16. Version History
Version 1.0 - February 2026. Initial policy published
Version 1.1- April 2026. Added legal basis for processing, data processors list, FingerprintJS disclosure, CNIL reference, glossary, version history, updated data retention specifics, removed email collection references.